Link Building Copywriting Webinars

Want to learn how to build a database of high-value link acquisition targets? Want to know how to get on the radar of nonprofits, government and university departments and compel them to give you some of that sweet, authoritative link love? Want to learn the most coveted secrets to “buying” the links the engines would never consider a “paid link?” This, along with non-traditional link sources, linking strategies and nofollow PageRank “scuplting” or “siloing” are covered in the session.

Moderator:
Greg Boser, President/CEO, 3 Dog Media

Speakers:
Stephan Spencer, Founder and President, Netconcepts
Jay Young, Owner, Link Fish Media, Inc.

Tuesday, June 3rd - Day 1
10:45am - 12:00pm

Filed under: Link Building Seminars | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

The right links are fuel for a retail web site’s search engine rankings. But building the right links is among the most difficult, misunderstood and poorly executed aspects of search engine optimization. There are two kinds of links that retailers should focus on to improve such rankings. Links from an e-retailer’s product page to other relevant product pages within the site—with relevant, as judged by the search engine spider, being the keyword—is one type. But a retailer can’t just put a bunch of links on a site to achieve a higher rank without taking into account whether the links achieve business goals. Such links must make merchandising and business sense, otherwise they will interfere with the shopper’s experience and possibly have a deleterious effect on a retail site. The second kind of link is links coming into a site from external sources, which retailers have a lot less control over. A link from a hunting magazine to an outdoor retail site is a link from an authoritative external site and those kinds of links can boost a retailer’s search rankings. But they are much harder to achieve because they require persuading the outside site to link to the retailer’s site, a mostly manual process. This session will examine criteria for evaluating a link’s value, creative link building strategies, link building dos and don’ts, and how to leverage affiliates and social media content. It will tell attendees how seemingly innocent practices can undermine a search engine optimization program and how best practices in search marketing are likely to change in the near future.

Workshop Presenters:
P.J. Fusco, Senior Consultant, NetConcepts
Mark Kaufman, Associate Vice President, CNet Findability, CNet

Filed under: Link Building Seminars SEO | Email to a Friend | Printer-Friendly | 1 Comment »

Spread the word:      

Keyword-rich contextually relevant text links are like fuel for your web site’s search engine rankings. Without good links, you are relegated to the bottom of the search results heap. Link building is arguably the most difficult; the most misunderstood and poorly executed aspect to SEO. In this session, you will learn criteria for evaluating a link’s value, creative link building strategies, link buying do’s and don’ts, how to approach webmasters, how to leverage your affiliates, how social media can be leveraged to build links, dangerous tactics, and more!

Moderator: Stephan Spencer, Founder & President, Netconcepts

Panelists:
Neil Patel, Chief Technology Officer, Advantage Consulting Services
Seth Besmertnik, CEO, LinkExperts
Rhea Drysdale, Online Marketing Director, Less Everything

Filed under: Link Building Seminars SEO | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

The site focuses on hip, modern and stylish adolescent clothes for tweens (ages 7-12). Juvieshop.com is just over one-year-old and the site has built a PageRank of 3 for its homepage. Its theme is wholesome and the site is pleasant to the eye.

Jeff Muendel, Search Analyst for Netconcepts, covers a hip site that is targeted toward a specific age group in this website audit.

Filed under: Ecommerce Link Building Website Audits | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

Keyword rich contextually relevant text links are like fuel for your website’s search engine rankings. Without good links, you are relegated to the bottom of the search results heap. Link building is arguably the most difficult, the most misunderstood and poorly executed aspect to SEO. Learn: criteria for evaluating a link’s value, creative link building strategies, link buying do’s and don’t’s, how to approach webmasters, how to leverage your affiliates, how social media can be leveraged to build links, dangerous tactics, and more!

Learning Points:

• Link building efforts that went horribly awry and how to avoid repeating their mistakes
• Concrete action steps to boost your site’s importance in the eyes of the search
  engines
• Demystify link building, debunking myths, presenting real opportunities, providing tools, sharing real world experiences

Moderator:
Stephan Spencer, Founder and President, Netconcepts

Panelists:
Eric Ward, Founder, The Ward Group
Lee Odden, CEO, TopRank Online Marketing
Seth Besmertnik, CEO & Co-Founder, LinkExperts

Filed under: Link Building Seminars SEO | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

Candlesandsuch.com is a website run quite frugally by its two main proprietors. For a site that hasn’t had a lot of professional help with regard to search engine optimization, it possesses some positive SEO attributes. That’s not to say there aren’t issues, but some of the main facets of good SEO are observed and incorporated.

In this SEO report card originally featured on Practical eCommerce, Netconcepts’ Search Analyst Jeff Muendel takes an in-depth look at how inbound links and sculpting PageRank can help improve the overall site.

Filed under: Articles Ecommerce Link Building SEO Website Audits | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

Keyword-rich text links are like fuel for your search engine optimization (SEO). Our panel of SEO experts will evaluate your link health and propose the cures - both tactical and strategic. If you want to venture beyond directory submissions and into “link baiting” and social media marketing to supercharge your rankings, then this session is for you.

Speakers:
Stephan Spencer, Founder and President, Netconcepts
Neil Patel, CTO, Advantage Consulting Services
Eric Ward, Founder, The Ward Group
Rebecca Kelly, Search Marketing Consultant, SEOMoz

Filed under: Link Building Seminars SEO | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

Got a large, complex, database-driven website? Then you’re in luck, because such a site represents the best opportunity for capturing visitors from search engines such as Google. That’s because a large site has so much of what the engines love - content!

In this seminar, you will gain best practices, invaluable tactics (such as “thin slicing”) and quick-hit tips and tricks. And you’ll discover what to avoid. All with real-world examples from major websites - both commercial and non-commercial.

• How to expand into countless keyword markets
• How to get many more pages indexed
• How to optimize your HTML templates and CSS to make those pages “sing” to the search engines
• How to pass your PageRank much more effectively through your site
• How to build deep links to internal pages, not just to your home page
• How to measure success using new (and little-known!) metrics and KPIs

Speakers:
Stephan Spencer, Founder and President, Netconcepts
Chris Smith, Lead Search Strategist, Netconcepts

Filed under: Seminars SEO Webinars | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

Do you know how to include keywords in headlines and articles to ensure your Web page receives high rankings in search engines? Do you understand how accurately tagging content translates into greater Web exposure and more readers?

Concepts shared in this one-hour training format will benefit executives from small to large-sized newspapers seeking to learn more about search engine optimization.

Learn guided instructions on how to incorporate the concepts of SEO to make the most of your Web site.

Speakers:
Stephan Spencer, Netconcepts
Steven Evatt, The Houston Chronicle’s Chron.com

Filed under: Seminars SEO Webinars | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

Links are the currency of search engines. Without good inbound links to your web site, your search engine optimization (SEO) efforts will be in vain. Link building is arguably the most difficult, most misunderstood, and most poorly executed aspect to SEO. Join SEO and link-building expert Stephan Spencer as he guides us through the quagmire showing us the way to great search engine rankings.

You will learn:

• Google’s PageRank scores: red herring or useful metric?
• What makes a link valuable or not
• Creative strategies for building link-worthy content
• What works when approaching webmasters with link requests
• Pitfalls to avoid if buying or bartering links

Speakers:
Stephan Spencer, Founder and President, Netconcepts

Filed under: Link Building Seminars SEO | Email to a Friend | Printer-Friendly | No Comments »

Spread the word: